https://www.sierrascali.com/contact daily 0.75 2022-04-15 https://www.sierrascali.com/about-me daily 0.75 2022-04-15 https://images.squarespace-cdn.com/content/v1/5f2e38235df35d753f60ab0e/1596868179906-428W04MI49C8LSSCGXZ7/IMG_1966.jpg About Me - Background Hi, my name is Sierra Scali. I grew up in a small desert town called Joshua Tree, CA. There is not much to do other than explore the depths of your imagination and creativity. With that said, I used my free time to develop passions for playing softball, hiking, creating digital content, and watching football with my dad and younger brother. https://images.squarespace-cdn.com/content/v1/5f2e38235df35d753f60ab0e/1596868581482-TAIG2O5XQYXP58AX9XQ2/IMG_0400.jpg About Me - Softball Years I started playing softball at the age of 6 years old. My love and passion for softball is bigger than I can even describe. Playing softball allowed me to learn how to deal with failure and strive for success. My hardworking and determining attitude taught me time management skills and also value in the time you put in. When you’re playing softball as just a kid, you’re learning how to balance your time with practice, school, homework, lessons, friends, quiet time, family, church, other sports, extra curricular activities and games. My desire to work in sports stemmed from my passion with softball, I wanted to be a bigger part of the game. As a woman in sports, you want to appear strong and confident and softball taught me just that. https://images.squarespace-cdn.com/content/v1/5f2e38235df35d753f60ab0e/1596867574410-3VHZK7QWDVISTMRL8NWT/IMG_1030.jpg About Me - College Graduate As a graduate from California Lutheran University, I have been given the opportunity to combine my B.A. in Communications with my underlying passion for multimedia creation. Savvy time management throughout my four-year collegiate softball career facilitated my ability to gain relevant internship experience in digital marketing and sports media content creation. I’m actively seeking mentorship and job opportunities in the aforementioned fields, and I believe that my Film/TV emphasis and Sports Management minor make me an ideal candidate in today’s converged era of communications. https://www.sierrascali.com/home daily 1.0 2026-02-04 https://images.squarespace-cdn.com/content/v1/5f2e38235df35d753f60ab0e/1650050684957-A7VXHWHZ3P700SDE4E1D/Screen+Shot+2022-04-15+at+12.24.37+PM.png Home https://images.squarespace-cdn.com/content/v1/5f2e38235df35d753f60ab0e/1650050621659-BUMIRZCL3JVA24H16CBZ/pluto-tv-logo.jpeg Home https://images.squarespace-cdn.com/content/v1/5f2e38235df35d753f60ab0e/1650051058067-VU7GX2UMPLSFPNYHKZJ0/Peacockicon.png Home https://images.squarespace-cdn.com/content/v1/5f2e38235df35d753f60ab0e/f76ff279-195e-44cc-a193-8394999a3c62/unnamed.png Home https://images.squarespace-cdn.com/content/v1/5f2e38235df35d753f60ab0e/eeff6c69-6d23-494e-bb8b-7efa8f0a7f3f/Screenshot+2024-03-31+at+8.13.07%E2%80%AFPM.png Home https://images.squarespace-cdn.com/content/v1/5f2e38235df35d753f60ab0e/3c3e4ce5-fa79-4a54-acfe-88537aeed1a1/lg+channels.png Home https://images.squarespace-cdn.com/content/v1/5f2e38235df35d753f60ab0e/c1fae58b-5bd2-4be3-9e70-6e1637471c31/tcl+logo.png Home https://images.squarespace-cdn.com/content/v1/5f2e38235df35d753f60ab0e/365e940d-a434-4a56-a919-67ae2cecbc17/channels4_profile.jpg Home https://images.squarespace-cdn.com/content/v1/5f2e38235df35d753f60ab0e/f94cc676-4bba-4d2d-9e69-03b62728c8f2/unnamed+%281%29.png Home https://images.squarespace-cdn.com/content/v1/5f2e38235df35d753f60ab0e/9abf5b7a-f1b0-4fc7-9463-afa373e52110/Screenshot+2024-05-06+at+11.14.35%E2%80%AFAM.png Home https://images.squarespace-cdn.com/content/v1/5f2e38235df35d753f60ab0e/5dd6a3d0-4a25-4246-8b8f-51877515d1ef/Samsung_TV_Plus_logo.png Home https://images.squarespace-cdn.com/content/v1/5f2e38235df35d753f60ab0e/1659992953168-13WPTEOZL84Q8CJ97LWG/BED35381-2E8E-4CB2-8D40-A278B4331553.JPG Home - Welcome! Hi, I’m Sierra Scali! I’m a first-generation college graduate from California Lutheran University, where I earned a B.A. in Communications. I’ve found my passion in the sports industry and currently serve as the Manager of FAST Programming & Content Distribution at the NFL. In this role, I oversee FAST channel programming and manage the day-to-day linear scheduling of the NFL Channel, digital distribution, and syndicated partnerships to ensure smooth operations and broad reach across multiple platforms. I ensure all content, metadata, operations are properly represented across our 24/7 live linear stream on platforms including Roku, TCL, Tubi, Pluto, Peacock, Plex, Samsung, XUMO, LG, VIZIO, and the NFL App/Connected TVs. As a woman in sports, I’m passionate about breaking barriers and inspiring the next generation to pursue their goals boldly. I’m committed to fostering inclusivity in the industry and challenging the status quo. https://images.squarespace-cdn.com/content/v1/5f2e38235df35d753f60ab0e/39b357b1-f37c-4739-99d7-38f55a40d59e/NFL+Channel.png https://images.squarespace-cdn.com/content/v1/5f2e38235df35d753f60ab0e/5da8af08-c999-4606-b576-f8c4abc3c382/20241011MFK_FAST003.jpg https://images.squarespace-cdn.com/content/v1/5f2e38235df35d753f60ab0e/c1c3531e-ca74-43e8-bf1d-1656e519daf6/STV24-Awards-Finalist-NFL+Channel.png https://images.squarespace-cdn.com/content/v1/5f2e38235df35d753f60ab0e/644327a8-ca88-40e1-b974-ef86a2da854e/WflwyvcQ.jpeg https://images.squarespace-cdn.com/content/v1/5f2e38235df35d753f60ab0e/5e4567f9-6206-4090-a432-d63499a4359d/1711563924226.jpeg https://images.squarespace-cdn.com/content/v1/5f2e38235df35d753f60ab0e/6f0e1bae-3d00-4c5b-9ab8-823af6252959/TjZ52hx3.png https://images.squarespace-cdn.com/content/v1/5f2e38235df35d753f60ab0e/8db37a28-424a-47b2-a5e6-d609a984c09d/Shortlisted+NFL+Channel.png 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https://images.squarespace-cdn.com/content/v1/5f2e38235df35d753f60ab0e/1597022057983-09TSWIL7GGWJCUB77HJP/Game+Day+template.png Graphics - California Lutheran Athletics Digital Content Creator During college, I spent my time creating graphics for our university's social media. I collaborated with the Sports Information Athletic Office and created graphics for @clusports on Instagram. Also, during my four years as a college athlete I created graphics for my softball team on our instagram account @callutheransoftball https://images.squarespace-cdn.com/content/v1/5f2e38235df35d753f60ab0e/1597022760800-TR5HTGBOKWEGZ6S1R3SK/IMG_5690.jpg Graphics - Personal Projects https://www.sierrascali.com/youtube daily 0.75 2023-03-24 https://www.sierrascali.com/tiktok daily 0.75 2022-08-09 https://www.sierrascali.com/sports-editing daily 0.75 2022-07-28 https://www.sierrascali.com/home-1 daily 0.75 2025-06-10 https://images.squarespace-cdn.com/content/v1/5ced8e1d5fd4c700018dd761/1562684414914-0WZD88DEBFICZML5Z9ML/Logo1.png Home https://images.squarespace-cdn.com/content/v1/5ced8e1d5fd4c700018dd761/1562684414921-UWV4DVB1BXX9ZYKQWPAE/Logo2.png Home https://images.squarespace-cdn.com/content/v1/5ced8e1d5fd4c700018dd761/1562684414918-YN0C3707759R1F69864F/Logo3.png Home https://images.squarespace-cdn.com/content/v1/5ced8e1d5fd4c700018dd761/1562684414916-8GQ9RHAGPANKNNJ99XAV/Logo4.png Home https://images.squarespace-cdn.com/content/v1/5ced8e1d5fd4c700018dd761/1561907800739-KPLG47SEYE493UI2O24B/Stocksy_txp824ffa5crXt000_Large_844920.jpg Home - Invest in your relationship with yourself We all have a tendency to put others first, but in doing so, we can sometimes neglect our relationship with ourselves. Let me be your advocate and show you a kinder, gentler way to treat the most important person in your life. https://images.squarespace-cdn.com/content/v1/5ced8e1d5fd4c700018dd761/1559080328316-G6PK6CXBE07NEM0XAHCH/Stocksy_txp824ffa5crXt000_Large_844923.jpg Home - Improve your relationship with others Be your best self, alone and with others, and cultivate deep and lasting friendships and relationships.